1- Composition and layout
Composition is the arrangement of design elements that form a whole image. A successful composition attracts the viewer and guides their eye across the design. In visual art, you might hear this referred to as “form.” In graphic design, it’s often called layout. Composition is made up of a number of different visual design elements, including balance, proximity, alignment, repetition, contrast and white space.
2- Balance
This isn’t your ability to walk a straight line after three beers. In design, balance involves the placement of elements on the page so that the text and graphic elements are evenly distributed. There are three ways to achieve balance: symmetrically, asymmetrically and radially.
3- Symmetrical
Symmetry is achieved when all design elements are equal on both sides of a central line
4- Asymmetrical
When graphics and text are not equal on both sides of a central line, a design is said to be asymmetrical. In the example above, there is still balance, but there are graphics on one side and text on the other
5- Radial
A radial design is one in which elements radiate from a central point, creating balance.
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