Business Feasibility Study and Dimensions of Business Viability

By Unknown - January 15, 2018

Business Feasibility Study and Dimensions of Business Viability

The Business Feasibility Study findings will be assessed by potential investors and stakeholders regarding their credibility and depth of argument. The Business Feasibility Study places the findings of the Dimensions of Business Viability Model assessment into a formal business report. It also aligns the findings with functional processes of an enterprise which an audience can easily understand (Thompson 2003a). The Dimensions of Business Viability Model is discussed in more detail in Appendix H titled "Dimensions of Business Viability". For the purposes of understanding the structure of a Business Feasibility Study the following represents the framework of the Dimensions of Business Viability (Thompson 2003c, Thompson 2003a):

Market Viability
Technical Viability
Business Model Viability
Management Model Viability
Economic and Financial Model Viability
Exit Strategy Viability

Business and market analysis will contribute considerably to the Business Feasibility Study. Consideration should be given to using traditional business analysis techniques such as SWOT, Porters Five Forces and PEST. Although they may not provide information which is a perfect fit to the proposed business model, they will provide a strong starting point for future analysis.

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Bruno Khater

Business Feasibility Study and Dimensions of Business Viability