Marketing for Startups
LEARN THE PRACTICAL TOOLS & TECHNIQUES TO DEVELOP THE BEST MARKETING PLAN FOR YOUR STARTUP!
The Marketing for Startups workshop is a two day hands-on workshop for current entrepreneurs and business professionals who want to learn and apply practical know-how for their startups. The workshop will shed the light on inbound and outbound marketing, a true understanding of target segments, tools to present their value proposition to the customers in the best possible way.
WHO SHOULD ATTEND
----> This workshop is open to graduate students, entrepreneurs, business owners & business professionals.
MAIN TOPICS
----> Marketing in a startup context
Rethinking the marketing and business model
Why is marketing for startups any different?
The foundation of marketing for startups
----> Developing a powerful marketing mindset for startups
User-centric marketing (product-market fit)
Startups differentiation and value proposition development
The diffusion of innovation and targeting early adopters
Buyer personas and customer journey maps
Building and sustaining Startups brand equities
----> Establishing effective pricing for startups
Pricing to create and capture value
The startups' pricing parameters
----> Solidifying startups' value propositions through appropriate channel decisions
Channel options
Channel drivers
Choosing a channel strategy for startups
----> Communicating startups' value propositions to customers
How to tell your story so customers can buy
Growth hacking - building marketing
New media, new opportunities
Old media, opportunities for contrarians
Paid, owned, and earned media for startups
Optimizations of the communication strategy
----> Practice Exercise: creating your one-year marketing master plan
KEY FEATURES OF THE PROGRAM
----> Equipping participants with a solid base formation by offering the practical tools needed to identify their target market and competition, formulate their brand message, and figure out the best marketing channels and strategies to excel & build credibility for their firms.
----> The “practical approach” provides thorough understanding and implementation of key concepts and frameworks in marketing applied to the startup business context, both locally and globally.
PROGRAM DETAILS
---> DATES: Sept 15 – Sept 22 (2018)
---> TIME: 9:00 am – 5:00 pm
---> VENUE: Four Points by Sheraton, Beirut, Lebanon
---> PRICE: 350 USD (including lunch & coffee)
---> Corporate Discounts are available for 2 or more employees from the same company
ABOUT THE TRAINER: MARWAN WAHBI, PhD
---> Dr. Wahbi is a professor of Marketing, senior consultant, and a professional trainer
---> He has more than sixteen years of industry experience in sales and marketing in Lebanon and the Middle East
---> Dr. Wahbi has more than twelve years of expertise in higher education, corporate training, and consultancy
---> He has a unique combination of applied research and marketing practice using a wide variety of coaching and training tools
---> Dr. Wahbi is a motivational speaker who engages professionals in active learning and real-life applications through interactive activities in a collaborative and energetic environment
---> Dr. Wahbi areas of expertise are: Strategic Marketing, Marketing Research, Product Development, Consumers Behavior, Branding and Marketing Communications and Sales Management
For complete information about the program, you can download our brochure HERE
For Registration, call 76-904090 or email info@amc-int.com.
*Kindly note that Marketing for Startups workshop is launched by AMC Sales Academy & accredited by American Management Center (New York).
*For more info about AMC Sales Academy, you can download our brochure
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